IMAGINATION
IMAGINATION
Takes
Takes
FORM
FORM
Figment Theory is a strategy-first brand and product consulting partner for founders building from 0→1 and 1→∞.
We help you achieve clarity, precision, and a premium narrative before you invest in design, development, or marketing.
Figment Theory is a strategy-first brand and product consulting partner for founders building from 0→1 and 1→∞.
We help you achieve clarity, precision, and a premium narrative before you invest in design, development, or marketing.
Every company begins as a Figment.
A spark. A hypothesis. A rough product.
But turning that figment into something real, credible, differentiated, and premium requires structure. Figment Theory sits at the intersection of business insight, product understanding, and creative storytelling. We fix the thinking before we fix the aesthetics — ensuring every decision is rooted in narrative and logic.
Figment Theory's Philosophy
Clarity → Story → System → Execution
By referral. By design.
Figment Theory works with a limited number of founders each quarter. Most of our engagements come through referrals — from founders, operators, and investors who value clarity over speed. We do this intentionally. A referral-based model allows us to: • Maintain deep, hands-on involvement • Choose work where clarity truly matters • Deliver outcomes worthy of premium pricing
Strategy
that
Break
Brand positioning
Defining what you stand for, who you’re for, and why you win — in one clear, defensible narrative.
Product messaging
Translating product complexity into language users instantly understand, trust, and remember.
UX clarity
Designing flows and interfaces that feel obvious, intuitive, and friction-free — by fixing the thinking behind them.
Product storytelling
Crafting a coherent story that connects your product’s features to real user value and belief.
SaaS narrative design
Structuring your product, website, and onboarding around a unified narrative that drives adoption and credibility.
Creative direction
Guiding visual and verbal expression so every touchpoint reinforces a premium, intentional brand.
GTM communication
Aligning your launch, sales, and marketing messaging into a single, consistent story that moves the market.
leads to
through
Your ideas transform into brand stories
Built
for
Modern
Startups
Built with the best
Craft premium websites, landing pages, and product demos rooted in clarity, with the latest tools.
AI & Automation
Design intelligent Notion systems, content engines, and workflow automations that scale with your team.
Design
The Unseen
Trusted for clarity.
Made for founders who build from zero.
You’re early-stage or growth-stage.
You need clarity, not chaos.
A story, not another feature list.
A premium identity, not another template.
You want a partner who understands product, business, and design.
Work shaped by Clarity.
We partner deeply with a small number of founders to solve high-stakes clarity problems — across brand, product, and go-to-market.
They made every adjustment feel like a breeze
James
Founder, Dial A Pilot
Every piece of content created felt thoughtful, visually appealing, and super aligned with what we stand for
Tulsi Belagur
Founder, House of Idaa
Our product story, website, and GTM narrative finally felt aligned.
Supreeth Kashyap
Founder & CEO, Wellbi
01
What exactly does Figment Theory do?
02
Are you a branding agency or a product consultancy?
03
When should a founder engage with Figment Theory?
04
Do you do visual design, websites, or development?
05
Do you work with idea-stage startups?
06
How are engagements typically structured?
07
Do you work with clients long-term?
08
How is Figment Theory different from hiring freelancers or agencies?
09
Do you accept inbound requests or open applications?
Private engagements,
by referral.
Figment Theory works with a small number of founders each quarter.
Our engagements are typically initiated through referrals from founders, operators, and investors who value clarity and long-term thinking.
If you’ve been referred, we invite you to reach out.
If you haven’t, you’re welcome to introduce yourself, provided there’s a clear, thoughtful context for the conversation.
IMAGINATION
Takes
FORM
Hi, I am Clive® I’m a digital designer and highly talented 3D renderer with over a decade of experience in the field.
Every company begins as a Figment.
A spark. A hypothesis. A rough product.
But turning that figment into something real, credible, differentiated, and premium requires structure. Figment Theory sits at the intersection of business insight, product understanding, and creative storytelling. We fix the thinking before we fix the aesthetics — ensuring every decision is rooted in narrative and logic.
Figment Theory's Philosophy
Clarity → Story → System → Execution
By referral. By design.
Figment Theory works with a limited number of founders each quarter. Most of our engagements come through referrals — from founders, operators, and investors who value clarity over speed. We do this intentionally. A referral-based model allows us to: • Maintain deep, hands-on involvement • Choose work where clarity truly matters • Deliver outcomes worthy of premium pricing
Strategy
that
Break
Brand positioning
Defining what you stand for, who you’re for, and why you win — in one clear, defensible narrative.
Product messaging
Translating product complexity into language users instantly understand, trust, and remember.
UX clarity
Designing flows and interfaces that feel obvious, intuitive, and friction-free — by fixing the thinking behind them.
Product storytelling
Crafting a coherent story that connects your product’s features to real user value and belief.
SaaS narrative design
Structuring your product, website, and onboarding around a unified narrative that drives adoption and credibility.
Creative direction
Guiding visual and verbal expression so every touchpoint reinforces a premium, intentional brand.
GTM communication
Aligning your launch, sales, and marketing messaging into a single, consistent story that moves the market.
leads to
through
Your ideas transform into brand stories
Built
for
Modern
Startups
Built with the best
Craft premium websites, landing pages, and product demos rooted in clarity, with the latest tools.
AI & Automation
Design intelligent Notion systems, content engines, and workflow automations that scale with your team.
Design
The Unseen
Trusted for clarity.
Made for founders who build from zero.
You’re early-stage or growth-stage.
You need clarity, not chaos.
A story, not another feature list.
A premium identity, not another template.
You want a partner who understands product, business, and design.
Work shaped by Clarity.
We partner deeply with a small number of founders to solve high-stakes clarity problems — across brand, product, and go-to-market.
They made every adjustment feel like a breeze
James
Founder, Dial A Pilot
Every piece of content created felt thoughtful, visually appealing, and super aligned with what we stand for
Tulsi Belagur
Founder, House of Idaa
Our product story, website, and GTM narrative finally felt aligned.
Supreeth Kashyap
Founder & CEO, Wellbi
What exactly does Figment Theory do?
Are you a branding agency or a product consultancy?
When should a founder engage with Figment Theory?
Do you do visual design, websites, or development?
Do you work with idea-stage startups?
How are engagements typically structured?
Do you work with clients long-term?
How is Figment Theory different from hiring freelancers or agencies?
Do you accept inbound requests or open applications?
Private engagements,
by referral.
Figment Theory works with a small number of founders each quarter.
Our engagements are typically initiated through referrals from founders, operators, and investors who value clarity and long-term thinking.
If you’ve been referred, we invite you to reach out.
If you haven’t, you’re welcome to introduce yourself, provided there’s a clear, thoughtful context for the conversation.
IMAGINATION
Takes
FORM
Hi, I am Clive® I’m a digital designer and highly talented 3D renderer with over a decade of experience in the field.
Every company begins as a Figment.
A spark. A hypothesis. A rough product.
But turning that figment into something real, credible, differentiated, and premium requires structure. Figment Theory sits at the intersection of business insight, product understanding, and creative storytelling. We fix the thinking before we fix the aesthetics — ensuring every decision is rooted in narrative and logic.
Figment Theory's Philosophy
Clarity → Story → System → Execution
By referral. By design.
Figment Theory works with a limited number of founders each quarter. Most of our engagements come through referrals — from founders, operators, and investors who value clarity over speed. We do this intentionally. A referral-based model allows us to: • Maintain deep, hands-on involvement • Choose work where clarity truly matters • Deliver outcomes worthy of premium pricing
Strategy
that
Break
Brand positioning
Defining what you stand for, who you’re for, and why you win — in one clear, defensible narrative.
Product messaging
Translating product complexity into language users instantly understand, trust, and remember.
UX clarity
Designing flows and interfaces that feel obvious, intuitive, and friction-free — by fixing the thinking behind them.
Product storytelling
Crafting a coherent story that connects your product’s features to real user value and belief.
SaaS narrative design
Structuring your product, website, and onboarding around a unified narrative that drives adoption and credibility.
Creative direction
Guiding visual and verbal expression so every touchpoint reinforces a premium, intentional brand.
GTM communication
Aligning your launch, sales, and marketing messaging into a single, consistent story that moves the market.
leads to
through
Your ideas transform into brand stories
Built
for
Modern
Startups
Built with the best
Craft premium websites, landing pages, and product demos rooted in clarity, with the latest tools.
AI & Automation
Design intelligent Notion systems, content engines, and workflow automations that scale with your team.
Design
The Unseen
Trusted for clarity.
Made for founders who build from zero.
You’re early-stage or growth-stage.
You need clarity, not chaos.
A story, not another feature list.
A premium identity, not another template.
You want a partner who understands product, business, and design.
Work shaped by Clarity.
We partner deeply with a small number of founders to solve high-stakes clarity problems — across brand, product, and go-to-market.
They made every adjustment feel like a breeze
James
Founder, Dial A Pilot
Every piece of content created felt thoughtful, visually appealing, and super aligned with what we stand for
Tulsi Belagur
Founder, House of Idaa
Our product story, website, and GTM narrative finally felt aligned.
Supreeth Kashyap
Founder & CEO, Wellbi
01
What exactly does Figment Theory do?
02
Are you a branding agency or a product consultancy?
03
When should a founder engage with Figment Theory?
04
Do you do visual design, websites, or development?
05
Do you work with idea-stage startups?
06
How are engagements typically structured?
07
Do you work with clients long-term?
08
How is Figment Theory different from hiring freelancers or agencies?
09
Do you accept inbound requests or open applications?
Private engagements,
by referral.
Figment Theory works with a small number of founders each quarter.
Our engagements are typically initiated through referrals from founders, operators, and investors who value clarity and long-term thinking.
If you’ve been referred, we invite you to reach out.
If you haven’t, you’re welcome to introduce yourself, provided there’s a clear, thoughtful context for the conversation.